THE LORE

Memes are getting a reboot. Not like a Marvel-is-trying-to-make-Fantastic Four-happen-again reboot. More like a rewind. The Great Meme Reset of 2026, as it's being called on TikTok, demands that on January 1 all memes revert to their 2010s glory days. Bland "brain rot" and AI-looking memes are out; Big Chungus is in.

As with anything on the internet, the origin of the Great Meme Reset is hard to place. Most sources point to a March post from TikTok user @joebro909 that called for a whole new generation of memes to save the platform from the "drought" that had engulfed it in the spring. The post said nothing of a January 1 launch date, or a return to the memes of the last decade, but the idea was planted. Now hundreds of posts are discussing the reboot—and a return to the internet's "dank" era.